AG Jeans
As Creative Director at AG Jeans, I led the brand’s overall creative direction and vision across both Design and Marketing, ensuring a cohesive and compelling brand experience from product to campaign.
I oversaw all Design teams—including Men’s and Women’s Design and Product Development—guiding the creation of seasonal collections that merge innovation, craftsmanship, and timeless design. Partnering closely with Merchandising, I help defined seasonal strategies that drove brand growth and positioned AG at the forefront of the premium denim and lifestyle market.
On the Marketing side, I was responsible for shaping the brand’s storytelling and visual identity across every touchpoint—from social and digital platforms to out-of-home campaigns, retail environments, and global marketing events. My role bridged creative strategy and execution, ensuring that every collection and campaign reflected the brand’s core values of quality, authenticity, and modern sophistication.
Creative Director
AG Jeans: Holiday 2025
The Sunset Western
For Holiday ’25, we explore the intersection of cinematic legacy and sartorial craftsmanship, drawing inspiration from the crews and directors behind the iconic Spaghetti Westerns of the 1960s. Set against the dramatic backdrop of Alabama Hills outside of Lone Pine, California—a cornerstone of Los Angeles filmmaking—the collection channels the raw, sun-bleached energy of a landscape that has long doubled as the American frontier in countless films.
This season is a tribute to the makers behind the lens—the off-screen legends whose understated style often rivaled what appeared on film. Italian fabrications take center stage, honoring the European influence that shaped Spaghetti Western cinema, while Western detailing grounds the collection in its rugged roots. Emphasis is placed on layering pieces, shirt jackets, and elevated utility staples—all with a distinctly modern silhouette. At its core, the collection remains anchored in denim, reimagined with texture, depth, and timeless wearability that define AG’s design philosophy.
AG Jeans: FALL 2026
The INDIGO SESSIONS
For Fall 2026, AG pays homage to the soulful, improvisational spirit of jazz in the 60s/70s Los Angeles music scene — from the studio sessions that birthed sonic innovation, to the intimate clubs where style and sound collided, to the electric charge of live performance. The collection honors the individuality, artistry, and rhythm that defined the era, reinterpreted through AG’s lens of denim craftsmanship, elevated essentials, and modern luxury.
Indigo Sessions: the Hollywood bowl
“We wanted the graphics to feel discovered rather than designed, pieces that could have existed decades ago but remain relevant today. For me, there has always been a relationship between jazz and denim. Neither is static. They evolve with time, becoming more personal through wear or repeated listening. That’s the philosophy behind this partnership with the Hollywood Bowl and our FA’26 collection, The Indigo Sessions. Indigo fades. Music deepens. Both become richer because of their journey.”
The collaboration extends beyond the capsule, with the Hollywood Bowl serving as the setting for a broader celebration, including on-site activations and out-of-home placements throughout the venue. The collection will be available exclusively at the Hollywood Bowl store and kiosks for the evening, creating a moment that brings together fashion, music, and the distinctive cultural history of Los Angeles.
Indigo Sessions: AG x Highsnobiety NYFW
Music, Craft, and Community.
To celebrate the Fall 2026 collection and bring people together in the spirit of jazz, AG hosted an intimate night of timeless sound and style at Nublu Classic in New York. The atmosphere strategically set the tone for the event with dim lighting, an LED "Indigo Sessions" sign, and the latest styles on display. This season, self-expression is at the forefront with lived in denim and live performances by DJ Niyah West and jazz musician Isaiah Collier accompanied by drummer Tim Regis.
