RRL
Rooted heavily in Workwear, Western, and Military, RRL is considered one of the best menswear brands in the world.
Led multi-category design direction for core RRL product areas, championing craftsmanship, authenticity, and heritage design.
Head of Design
The approach to design
Build a world, not just a collection.
Clothes need context to matter.
Every piece should live inside a larger narrative - location, lifestyle, attitude.
That’s what makes product feel iconic, not seasonal.
Master ‘Familiar newness’
the best ideas feel instantly recognizable - but still fresh.
Push evolution, not reinvention.
When something feels too new, it risks disconnect. When it feels familiar with a twist, it resonates.
build a team of believers
great product is never built alonE.
Surround yourself with people who care deeply and empower them to own their craft.
Taste matters, but expertise builds consistency.
Stay true, ignore the noise
trends fade. Identity compounds.
The longevity of Ralph Lauren comes from clarity of vision.
Know who you are and build on it relentlessly.
