AG JEANS: Holiday 2025
The Sunset Western
For Holiday ’25, we explore the intersection of cinematic legacy and sartorial craftsmanship, drawing inspiration from the crews and directors behind the iconic Spaghetti Westerns of the 1960s. Set against the dramatic backdrop of Alabama Hills outside of Lone Pine, California—a cornerstone of Los Angeles filmmaking—the collection channels the raw, sun-bleached energy of a landscape that has long doubled as the American frontier in countless films.
This season is a tribute to the makers behind the lens—the off-screen legends whose understated style often rivaled what appeared on film.
Italian fabrications take center stage, honoring the European influence that shaped Spaghetti Western cinema, while Western detailing grounds the collection in its rugged roots. Emphasis is placed on layering pieces, shirt jackets, and elevated utility staples—all with a distinctly modern silhouette. At its core, the collection remains anchored in denim, reimagined with texture, depth, and timeless wearability that define AG’s design philosophy.
“I’ve Always believed that true cinema is cinema of the imagination.”
- Sergio Leone
